The Lovesac Story · Est. 1995
25 Years
In The
Making
From an 8-foot foam sac in a Utah basement to a Nasdaq-listed billion-dollar brand — and the podcast giving away every lesson earned along the way.
The Beginning · 1995–1998
Origin Story
The First Sac
Eighteen-year-old Shawn Nelson builds an 8-foot-wide foam-filled sac in his parents' Utah basement. Friends pile on. He realizes he may have stumbled onto something nobody has ever sold before.
Founded
Lovesac Is Born
Dave Underwood joins as co-founder. Lovesac officially launches. A product nobody knew they needed starts finding its way into living rooms across America.
Early Growth · 2001–2005
Milestone
12,000-Unit Order
Lovesac fulfills its largest order — 12,000 Sacs for a national teen clothing retailer. This isn't a novelty anymore. It's a real business.
Expansion
Retail Goes National
Showrooms expand rapidly across the country. Lovesac becomes a fixture in malls nationwide — a giant, inviting presence that sells itself the moment anyone sits down.
Only at Lovesac
The Lovesac Limousine
A Las Vegas company commissions a custom Lovesac stretch limo — stuffed with Sacs inside. It later gets stolen by competitors. Classic.
National Television · FOX
Wins $1M from Sir Richard Branson
Shawn wins the grand prize on The Rebel Billionaire: Branson's Quest for the Best — $1 million from Sir Richard Branson himself. Runner-up: Sara Blakely, who went on to found Spanx and become a billionaire. The show puts Lovesac on the national map overnight.
Culture
Silicon Valley Discovers the Sac
Lovesac becomes the unofficial seating of Silicon Valley entrepreneurs and tech professionals — builders and coders who work long and play hard.
The Pivot · 2006–2008
Game Changer
Sactionals Launch — A Couch Revolution
Lovesac introduces Sactionals — the world's most adaptable couch. Modular, reconfigurable, machine-washable, built to last a lifetime. The product that transforms Lovesac from a beanbag company into a furniture brand that changes how people live.
Innovation
Into the Movie Theaters
MovieSacs and Sactional seating installed in theaters nationwide. The Tattoo Collection seasonal line debuts — proving Lovesac is a lifestyle brand with range.
The Build · 2014–2018
Scale
59 Showrooms Nationwide
By December, Lovesac operates 59 company-owned retail showrooms across the United States. The basement beanbag has become a national brand.
Strategy
Direct-to-Consumer Model
Lovesac adopts a new showroom concept built around direct-to-consumer sales — eliminating middlemen, building deeper customer relationships, and positioning ahead of where retail is heading.
Historic
Lovesac Lists on Nasdaq — Ticker: LOVE
Lovesac goes public on the Nasdaq Stock Exchange. First trade prices 56% above the IPO price. The kid who started with a basement beanbag rings the opening bell on Wall Street.
Innovation · 2019–2021
Sustainability
40 Million Bottles Repurposed
Partnership with Repreve repurposes 40 million plastic bottles into Sactional upholstery fabrics. "Designed for Life" extends beyond the living room.
Innovation
StealthTech Embedded Sound Launches
StealthTech — hidden surround sound wired seamlessly inside Sactionals — launches. Lovesac continues redefining what a couch can actually be.
The Platform · 2023–Now
25th Anniversary
The Book + The Anniversary
Lovesac celebrates its 25th anniversary with celebrity partnerships. Shawn publishes Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story — available on Amazon, Barnes & Noble, and Target.
Podcast Launch
Let Me Save You 25 Years Debuts
The podcast launches weekly on Apple Podcasts, Spotify, YouTube, and Audible. A-list guests from episode one. 4.8★ on Apple Podcasts within the first year.
Milestone
Episode 100 — Travis Pastrana
The show hits 100 episodes with X Games legend Travis Pastrana — a conversation about walking away from everything at the peak and what it means to build an extraordinary life.
Live
107 Episodes & Still Growing
4.8★ Apple Podcasts · 107+ episodes · 5 platforms · Weekly. Guests hand-selected and personally invited by Shawn. The mission continues — one hard-won lesson at a time.